Blog
The ELROI Labs blog
Practical guides on Google Business Profile, websites, online booking and social media for vet clinics and small-town businesses. Written by a bilingual team in La Paz, Baja California Sur, Mexico.
Guides · 5 min
Google Business Profile checklist for small-town businesses
Twelve things to check on your Google Business Profile, in order: ownership, name, category, hours, phone, website, services, photos, reviews and more.
Guides · 5 min
Hundreds of Google reviews and no website: what Latino-owned businesses should fix first
Many Latino restaurants, bakeries and stores in small Nebraska towns have great reviews and no site of their own. Here is what to fix first, in order.
Guides · 5 min
Online booking for rural vet clinics: what to put online and what to keep on the phone
A practical way to add online booking to a mixed or small-animal practice in a small town: which visits to open, which to keep on the phone, and how reminders fit.
Guides · 5 min
Why your vet clinic's Google profile links to the wrong site
Some rural clinics have a Google listing whose Website button opens a page they don't own. Here is how to check yours in two minutes and how to fix it.